Every business owner understands the role played by different marketing strategies and especially if they are properly implemented. However, very few people seem to understand how powerful a business card can be when it comes to the advertisement of their business. It is important to note that business cards have been used effectively used in the past in advertisement and they are a powerful tool that should be ignored today. Research has shown that these cards play a pivotal role in enhancing business growth when combined with other marketing strategies.

A Business Card Is A Small Tool But Highly Effective

While each of the strategies employed in marketing have their own individual dynamics, business cards are easy to carry around and exchange with other people and since they are small in size, they become easy to store and refer to in future. Business cards provide the holders with the business details thus giving them an important idea of what to expect from the person or the company in question. However, it is important to consider a number of things when designing a business card including:

business tool

Image Source: käyntikortit

Don’t Exaggerate The Details:

First, the information given in the business card must be concise but effective. Since the card should be small, only small details should be provided and these include the company name, your name, contact, position and the company address . Choose the most important details, especially in this present time and age.

Appeal To The Recipients:

Make the card appealing by choosing the right colors and using the correct format that is in line with your business dealings. Place a picture of your main product or even your own pictures on the card or still go for the business logo. Let the business card present the right image of your company and make it as appealing as possible. To capture this, use a professional designer which could be very helpful.

The Choice Of Card Design Has An Impact

There is no doubt that although small, a business card is a powerful entrepreneurship tool that has a tremendous impact in today’s world. However, this is only guaranteed if you do a proper design for your card. So the question is why are business cards so important? Below are some of the reasons:

More Than A Mere Paper

In many cultures, giving out a business card is normally considered to be a sign of honor and this makes the card valuable to the person receiving it. A person who feels honored in such a manner will eventually be eager to do business with the one who have given the card out. Business cards therefore act as a strong networking tool providing the clients with accurate and up to date contact information.

Demonstrate Your Business’ Organization Skills

Business cards also demonstrate some level of organization and admirable business etiquette which is normally rewarded through business opportunities.

Create A Lasting First Impression

Giving out a well-designed business card helps create a good first impression on your clients about your and your business. By giving our your card, the recipient gets an impression of high professionalism which he or she will definitely be willing to reciprocate to by doing business with you.


Image Source: Dandea(Flickr.com)

Engrave Your Business In Recipients’ Minds

A business card also helps your clients to remember you whenever they are away and as they peruse through their wallet or pouch. It keeps you and your business in their mind thus making you a priority when it comes to business opportunities.


Although many people neglect the use of business cards in their dealings, it is obvious that no technology will be able to replace these small yet effective tools in marketing strategies. However, not every card will achieve the desired results and therefore one must ensure that his or her card stands out, therefore giving legitimacy to their business.   Send a strong first impression and then wait to enjoy the results. However, business cards work hand in hand with other important marketing techniques to bring the desired results.


About Author: Marina Jarin is a freelance writer who regularly writes article on technology and other business service related issues. If you looking for Business cards quickly to your door ( Käyntikortit nopeasti kotiovelle ) or Order a free business card design (Tilaa ilmainen käyntikorttien suunnittelu) at Finland make sure to visit at adprint.fi

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